Double opt-in is an excellent way to ensure that your new subscribers didn‘t enter a fake address or make a typo. This may affect your future email campaigns as it could result in lower deliverability, open and click through rates and consequently, lower conversion rates.ĭouble opt-in: The user needs to confirm their email by clicking a link they receive on their email address after they sign up for an email list. Although single opt-ins may lead to you getting more subscribers, it can have a negative impact when you are trying to build an email list as it has a higher number of fake emails, invalid email addresses and spam. Single opt-in: The user will start receiving emails without confirming their email address via a secondary email confirmation. Difference between single and double opt-in They are used to confirm anything from newsletter subscriptions to forum signups. These emails are automatically sent right after a new user signs up. Email confirmation messages are especially great for improving a new customer’s experience, creating a great first impression and laying the groundwork for your future email marketing efforts. They help you strengthen the bond between you and your customers, showing them you genuinely care about them.

They are a reliable marketing opportunityĬonfirmation emails have high open and click-through rates, so upselling and cross-selling additional related offers is certainly a smart move on your side.

They tend to land in the recipient‘s primary inbox Here are three good reasons to keep sending confirmation emails: Confirmation messages can also give activation details when you purchase services, give directions for the next steps or offer additional buying opportunities.

Other than simply ‘confirming‘ something as its name suggests, an email of this type can also convey essential information such as the order details and payment confirmation. This is important in various situations, for example welcoming people when they register for an event, confirming a booking or reassuring customers that a completed purchase was in fact successful. Their primary use is to reassure people that whatever action they took was successful. A confirmation email is an automatic response email that is triggered by customer actions.

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